Make Ideas Real is an effort on Google's part to collect real-life stories of how people use SketchUp to make projects come to life. Response has been good; the intro video above has been viewed over a quarter of a million times!
What kinds of stories count? They could be about anything where SketchUp helped make an idea become reality-- architecture, furniture, products... In my case I used SketchUp in several ways to help me make lush watercolor and pencils illustrations for an historical fiction book.
Have you shared your story yet? Read more here.